Privacy Policy

Last updated: 9 June 2026. This Policy explains how Top Mega Kingdom ("we", "us", "our"), the company that operates topmegakingdom.com (the "Site"), collects, uses, and protects personal data when you use the Site.

Data controller

Top Mega Kingdom is the data controller responsible for your personal data collected through topmegakingdom.com. We are an independent UK-focused gambling affiliate comparison and information service. We are not a gambling operator and do not accept wagers or hold player funds.

For the purposes of applicable data protection law, including the UK General Data Protection Regulation (UK GDPR) as tailored by the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR), Top Mega Kingdom determines how and why personal data is processed on this Site. You can contact us using the details at the end of this Policy.

Data we may collect

• Technical data such as browser type, device category, operating system, approximate region derived from IP address, referrer URL, and pages viewed.
• Interaction data relating to cookie and consent choices, age-gate confirmation, and outbound link clicks (including which offers or pages you interacted with), stored locally in your browser or in server logs.
• Advertising and measurement data, where you have consented to non-essential cookies, such as conversion events, campaign attribution, and aggregated engagement statistics used to measure advertising performance.
• If you email us, the content of your message and your email address.

Sources of data

We collect data directly from you when you email us or interact with preference controls on the Site. We also generate technical data automatically through hosting, content delivery, and security systems that process requests made by your browser. We do not purchase marketing lists and we do not seek to identify you across unrelated websites for profiling beyond what is described here.

Purposes and lawful bases

We collect and use personal data for the following purposes:

• Operating the Site — delivering pages, remembering your age confirmation and cookie preferences, and maintaining security (lawful bases: legitimate interests and, where required, consent).
• Responding to enquiries — handling emails you send us (lawful basis: legitimate interests or steps prior to a contract).
• Analytics and performance measurement — understanding aggregate traffic, errors, and site usage to improve content and reliability (lawful basis: consent for non-essential analytics cookies; legitimate interests for strictly necessary server logs).
• Advertising and affiliate attribution — measuring whether visitors reached operator sites through our links and evaluating the effectiveness of our own advertising campaigns, including campaigns run through Microsoft Advertising and similar platforms (lawful basis: consent for advertising cookies and pixels; legitimate interests for aggregated, non-cookie click logging where permitted).
• Legal compliance — meeting regulatory, tax, and law-enforcement obligations (lawful basis: legal obligation).

We do not intend to collect special categories of personal data through this Site. Where consent is required for optional technologies under UK law, we obtain it through the cookie banner before placing non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

Advertising, measurement, and personalization

Top Mega Kingdom may use advertising and measurement technologies on this Site to understand how visitors find and use our content, and to measure the performance of our marketing. These technologies may include cookies, pixels, tags, and similar tools placed by us or by advertising partners such as Microsoft Advertising (including Universal Event Tracking, "UET") when you have given consent.

Where permitted by your consent choices, such technologies may collect information about your visit (for example, pages viewed, links clicked, device type, and approximate location) to:

• Attribute visits and conversions to our advertising campaigns;
• Generate aggregated statistics about site performance;
• Help us show more relevant advertising to people who may be interested in our content, subject to your preferences.

We configure advertising tags to respect consent signals for visitors from the UK, EEA, and Switzerland. If you reject non-essential cookies, advertising cookies that require consent will not be set, and we pass a "denied" consent state to supported advertising platforms where implemented.

When you follow outbound links to licensed gambling operators, those third-party sites collect and process data under their own privacy policies. We do not control operator tracking technologies.

Third-party advertising partners

We may work with the following categories of partners who process data on our instructions or under their own policies when you interact with their technologies on our Site:

• Microsoft Advertising / Microsoft Corporation — conversion measurement, campaign analytics, and interest-based advertising where you have consented. See Microsoft's privacy statement at privacy.microsoft.com.
• Hosting, CDN, and security providers — infrastructure processing necessary to deliver and protect the Site.
• Licensed gambling operators — when you leave our Site via affiliate links, operators may receive referral identifiers to attribute your registration or activity.

A current list of cookie categories and retention periods is in our Cookie Policy.

Cookies and similar technologies

We use strictly necessary cookies where required for basic functionality. Additional cookies may be used only in line with your cookie preference. See the Cookie Policy for detail on categories, retention, and controls. Similar technologies may include local storage keys used to remember your age-gate and cookie preference state so we do not repeatedly prompt you during a session or across sessions where permitted.

Retention

Server logs and analytics aggregates are retained only as long as needed for security and reporting, then deleted or anonymised according to our internal schedules. Email correspondence is retained for as long as needed to resolve your query and maintain a record of our relationship, unless a longer retention period is required by law.

Sharing and processors

We use service providers to host the Site, route traffic, detect abuse, and deliver email. Processors act on our instructions and must implement appropriate technical and organisational measures. We may disclose information if required by law, court order, or a competent regulatory authority, or to protect the rights, property, or safety of users, the public, or us, where permitted by law.

International transfers

If processors are located outside the UK/EEA, we rely on appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or the EU Standard Contractual Clauses with a UK Addendum, or adequacy regulations where applicable. You may request a summary of relevant safeguards by contacting us.

Security

We implement administrative, technical, and physical safeguards designed to protect personal data against accidental loss, unauthorised access, alteration, or disclosure. No method of transmission over the internet is completely secure; you should use up-to-date browsers and device protections.

Your rights (UK GDPR)

Depending on circumstances you may have rights to access, rectify, erase, restrict processing, object, and data portability. You may also complain to the Information Commissioner's Office (ICO) if you believe processing infringes applicable law. Where processing is based on consent, you may withdraw consent at any time.

How to exercise your rights (including opt-out, withdrawal of consent, and deletion requests):

• Email request: Send your request to [email protected] with the subject line "Privacy Request - Data Deletion/Opt-Out". Please specify the right you wish to exercise (e.g., access, deletion, withdrawal of consent, opt-out of marketing) and include enough information for us to identify the data concerned (such as the email address or identifier you used).
• Cookies and tracking opt-out: You can withdraw or change your cookie consent at any time by clearing your browser cookies for this Site and reloading the page to re-display the consent banner, or by adjusting your browser settings to block or delete cookies. See our Cookie Policy for details.
• Marketing opt-out: If you receive marketing communications from us, you can opt out by using the "unsubscribe" link in the message, or by emailing [email protected] with "Unsubscribe" in the subject line.
• Personalized advertising opt-out: You can opt out of interest-based advertising from Microsoft by visiting Microsoft's personalized ads opt-out page. You can also use industry tools such as Your Online Choices (UK). Opting out does not stop ads entirely; it limits use of your data for personalized advertising.
• Global Privacy Control (GPC): If your browser sends a GPC signal, we treat it as a request to opt out of the sale or sharing of personal data for cross-context behavioural advertising and will not load optional advertising or analytics cookies that require consent, where technically feasible.
• Response time: We will respond to verified requests within one month, as required by the UK GDPR. We may ask you to verify your identity before processing your request.

Automated decision-making

We do not use automated decision-making that produces legal or similarly significant effects solely by automated means in relation to personal data collected through this Site.

Children

The Site is not directed at anyone under 18. We do not knowingly collect data from children.

Changes to this Policy

We may update this Policy to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the date above and, where appropriate, provide a more prominent notice on the Site.

Contact

Top Mega Kingdom
Website: topmegakingdom.com
Privacy enquiries: [email protected]

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint.